La-la-la Lana goes low-key for H&M

In a sea of colourful styles, looks like fashion giant H&M is maintaining that black will always be black and classic will always be classic.

We're gleaning this from the look that H&M's ambassador, singer Lana Del Rey, sported during H&M's private concert at The Wooly in New York City, NY, USA on 19 September 2012.

The starlet, known for her retro style, wore all black paired with simple make-up and hair. In fact, Lana would have blended into the backdrop if not for her signature sound.

Her look was a bit of a surprise for the evening-- promotional videos released by the brand show a very colourful Lana. In different shots in the ad, she is seen wearing peplums with exotic patterns, long chinchilla grey nails, a massive bouffant studded with a glittering hair clip and head-to-toe pink (among other things.)

Signature Retro

If Lana is known for one thing, it's her fierce adherence to a retro look, which is all her own. While preferring to err on the side of understatement at the private concert, she did boast several of her key styles. Yup, you can count on Lana for both perfectly applied cat-flick eyeliner and a bouffant style hairsprayed to perfection.

Add a signature to your look

It is pretty obvious that giant H&M bowed to Lana because of the style she created for herself.

Why not try to create a theme to your look or your wardrobe? Perfect your hand at liquid eye-liner and be known for your cat-flick look. Work on your braids until your co-workers are begging you to embellish THEIR updos. Buy a different shade of lipstick for each day of the week. Why not?